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L2′s Inaugural Digital IQ Index®: Beer Study
Today, we introduce our first-ever Digital IQ Index®: Beer, a comprehensive study that benchmarks the digital competence of 50 Beer brands. In addition to ranking these brands and assigning them...
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Beer Brands, Super Bowl Ads, & the Digital “Echo” Effect
It’s impossible to talk about Beer brands and digital strategy without talking about the industry’s biggest day of the year. The Super Bowl sets new advertising records every year, and Super Bowl XLVII...
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Behind Digital Genius Bud Light
Bud Light topped L2′s Digital IQ Index®: Beer, released today. Behind the digital Genius is a combination of strategic search investments, social efforts and prime-time purchases. The brand has the...
View ArticleHighlights From L2’s Beer Study (Video)
L2 released an animated video this week along with the 2014 Digital IQ Index®: Beer. A few highlights: - Digital ad spending grew to 8% of marketing expenditures in 2011, up from 2% in 2005....
View ArticleOscars 2014 – Real Time Digital Marketing Winners and Losers
In this new video, L2 Head of Research Maureen Mullen speaks about second screen winners and losers of the 2014 Oscars. Greek yogurt company Chobani did a fantastic job of alluding to the fakeness of...
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Newcastle’s Non-Super Bowl Ad
Online advertising efforts have traditionally been the chaser to television ads, but a campaign from Newcastle proves online-only campaigns have a lot of potential. Leading up to this year’s Super...
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Budweiser’s #BestBuds Wins the 2014 Super Bowl
This year’s final game between Denver and Seattle had the largest television audience (112 million) of all time. Advertising brands jumped on the opportunity and exhibited digital savvy absent the year...
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Flash of Genius: Snapchat Super Bowl
To target a generation of younger Americans watching the Super Bowl, Gifted brand and 15th in our Digital IQ Index®: Auto report Audi launched a Snapchat campaign along with its 30-second spot...
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Which Auto Brand Won the Super Bowl?
Super Bowl is prime advertising time for Auto brands, as nine of the ten most watched auto videos on YouTube are previously aired Super Bowl commercials. This year, 12 auto brands ran spots in the...
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Lacoste Launches #SpotTheCroc on Snapchat
In a previous post, we talked about why brands are not gravitating towards Snapchat despite the platform’s attractive demographic of 100 million monthly active users who share 700 snaps daily. (That...
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Budweiser to Run Puppy Love Sequel for Super Bowl
Budweiser revealed to a skeptical audience this week that it was planning to run a sequel to its 2014 Super Bowl ad “Puppy Love” for this year’s big game. So far, enough ad sequels (Volkswagen’s sequel...
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Facebook Focus of the 2015 Super Bowl?
The Super Bowl is becoming more social. Call to actions with hashtags exceeded CTAs with URLs in 2014, according to L2’s Digital IQ Index®: Beer. Close to half of Super Bowl spots had a hashtag, a 16%...
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Super Bowl Newbie Wix Impresses
In the first day of Super Bowl week, we look at data from iSpot.TV to see who is winning the pre-Super Bowl race for online views. As of now, Dove, Carl’s Jr., and Victoria’s Secret take the overall...
View ArticleWinners & Losers: Miller Lite, Bud Light, Box, Facebook
In this episode of Winners & Losers in a Digital Age, Founder and CEO of Luma Partners Terry Kawaja fills in for Scott Galloway. Couch potatoes are this week’s winners, as home delivery options...
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P&G’s #LikeAGirl Scores Most Social Buzz
P&G’s #LikeAGirl is the winner of “social media buzz” among 2015 Super Bowl ads with over 400,000 mentions, 84% of them positive. With a hashtagged title and a trending topic (how young girls’ self...
View ArticleWhat Super Bowl Ad Money Can Buy and Why Brands Need Snapchat
In this episode of Winners & Losers in a Digital Age, Scott Galloway calls brands who are absent from Snapchat losers. That’s all but 6%. The social platform has one of the most attractive users...
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Why Brands Should Invest in Fashion Week
Fashion Week brings more money to New York every year than the Super Bowl, according to a congressional report released today. New York Fashion Week generates close to $900 million in revenue for the...
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It Pays to Post on Fashion Week
New York Fashion Week is here and brands are competing for attention by multiplying their social media activity. But do all those backstage sneak peaks and runway recaps work? L2’s Intelligence Report...
View ArticleUnder Armour Buys Tomorrow’s Consumers, Hotels Lose to Expedia
Under Armour acquired two mobile fitness apps for $560 million this month, which gives it access to 100 million new users. Not a bad investment at $5.60 per user, assuming Under Armour can convert...
View ArticleHighlights From L2’s Media (R)evolution Clinic
Speakers discuss changing media consumption habits at L2’s Media (R)evolution clinic. A few highlights: Steve Youngwood speaks about the bifurcating class system in media. Media brands are gravitating...
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